Business marketers and entrepreneurs are looking for better ways to enhance their promotional and marketing campaigns. There are many digital avenues available now in terms of online marketing, but traditional marketing approaches are still in the limelight. When you are thinking of traditional modes of promotional approaches, there are many successful approaches out there for many decades. Usage of custom banners is one among those. Marketers make custom banners of various sizes to promote their products, make different announcements, and give information and directions to the customers.
Even though it sounds so simpleto design and print a custom banner, there is no use if you are not making it attractive to the viewers and get some favorable action from their end. So, in this article, we will discuss some pro tips you need to consider while designing custom banners for your stores or events.
What is the right size for a custom banner?
There are various types and sizes of banners available out there. At different venues, you can see banners of different sizes serving different purposes. You need to decide the actual size of your banners based on your space restrictions and the message you want to convey through it.Your design’s custom banners can be as small as 2 x 3 feet or as big as 5 x 30 feet or even bigger.
What should the banner communicate?
It again depends on the venue of the event where you want to install the custom banners. You may need to think of custom bannersfor promotional events to attract the viewerto your business. For example, if you are installing the banner inside the store to promote a product, your objective is to share the catchy USPs of the product or service attractively. Sometimes, the banner may be for an informative purpose where you may have to share the general message to the public.Based on the requirement at hand, you need to carefully define the banners’ wordings, images, and graphics accordingly.
How to install a custom banner?
There are various ways through which people install custom banners at their premises. You can think of hanging the banner from the ceiling, especially in banners that share some common information with people. It is important to make such banners visible to those who pass by them. In some cases, you have to display the text on the banner higherto the people’s eye level to grab easy attention. In some cases, like a banner on the street side or at the parking lot, the ideal approach may be to fix it on the ground so that the passerby, pedestrians, and motorists can have a look at it.
As banners are identified as crucial marketing and promotional tools, you can assist professional designers and marketing strategists in designing custom banners for you. Especially in printing banners in bulk to be displayed at various locations, you have to be very careful about the content, design,color, size, and other aspects of a custom banner to create the best impact.