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How to Understand and Use Data to Improve Your Business

by Phume Mdluli
Data scienc

Business moves at the speed of light these days. Companies are using technological developments like artificial intelligence, automation, and machine learning algorithms to tailor their business models and marketing strategies to customers’ needs. Small businesses and large corporations value adaptability and scalability more than ever, but the only way to keep up with the rapid changes in commerce is with the use of data science—also known as data analytics.

Big data can be a scary idea if you’re not an IT specialist, but the truth is that your company has probably already been using big data to some extent for quite some time. The more you know about how to use the insights you can get from data science metrics, the more you’ll be able to harness its capabilities to increase your companies bottom line. Continue reading to better understand what data science is and how data scientists use it to help businesses enhance their operations.

Data should be easy to understand.

One of the main things that make business owners shrink when they hear the words big data is the abundance of numbers that comes with analytics. Metrics might not be hard for data scientists to understand, but it can be hard for the ordinary individual to derive key performance indicators from analyses in raw form. Data science organizations like Tibco specialize in data visualization to help companies deal with this problem.

Data visualization is a means by which data engineers make analytics more understandable for anyone who isn’t a data scientist or data engineer. They put analyses into infographics like pie, bar, and line charts to make data analytics more palatable for the people who need the insights most.

You need a dashboard that can pull data from multiple data sources in real-time.

Building a robust business intelligence system can be a great way to get insights into what’s going on in your business, the markets, with your customers, and even your supply chain. The more data you have, the better the chances are that you’ll be able to find trends that you can exploit for the benefit of your company.

However, robust data science processes require that you have a centralized dashboard to which all your data analysis can be sent in real-time. Business teams aren’t data scientists, so the easier it is for them to locate and understand different analyses, the better. A dashboard with a centralized model that makes data access easy but secure is what your organization needs.

You can use predictive analytics for supply chain management and provide preventive maintenance on your equipment.

Faulty, malfunctioning equipment can cost your company a lot in terms of lost production and repair costs. Osmonics, a business that offers one-on-one water treatment solutions uses predictive analytics to ensure they stay on top of maintenance and keep their equipment in prime condition. When you’re able to see maintenance needs ahead of time, you can plan your maintenance and business operations appropriately to avoid downtime due to maintenance stoppages.

You can use data science to optimize your supply chain.

Your supply chain is one of the most important aspects of your business because if your supply chain is unreliable, your business will be as well. By using data science, you can optimize your supply chain and find the best materials at the best price, allowing you to deliver a different level of quality and low prices to your customers. Furthermore, with predictive analytics, you can forecast changes in demand so you don’t end up over or underproducing.

Correctly using data analytics can give your company a competitive advantage, help optimize spending, find trends in the market, and provide predictive maintenance to equipment. Do you need analytics to power your own business? Well, only if you want to compete and thrive in this age of technological advancement.

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