It’s a poorly kept secret that the supplement industry can be fairly competitive. After all, health and wellness products often sell well, spark fads, and inspire users. Unfortunately, this also means that it can be difficult for vitamins, supplements, and probiotics to stand out on the market. Since the supplement market caters to health-conscious individuals, this means that it’s essential to ensure your supplement is high-quality, effective, and accessible.
Whether you’re formulating a high-potency dietary supplement or you’re working with a supplement manufacturer to create a new multivitamin, here are a few things to keep in mind when you’re crafting a supplement.
Start by finding reputable manufacturers.
If you’re not working with the best supplement manufacturers, you’re probably not creating the best supplements, vitamins, and wellness products. If you want to create a quality product that follows FDA best practices and guidelines, you need to partner with supplement brands and manufacturers that adhere to industry standards and uphold rigorous quality assurance protocols. After all, your supplement manufacturer is the one who works directly with the raw materials and turns them into supplements, multivitamins, and capsules. Whether you’re trying to develop medication or dietary supplement capsules, you need to ensure purity and guarantee that your products are free of contaminants, heavy metals, fillers, and other unnecessary byproducts.
To find a supplement brand or manufacturer to partner with, start by doing some networking. Ask your existing industry connections or colleagues about nutritional supplement formulation brands. If you don’t have connections to lean on, you can do some internet research on different supplement brands. Start by looking at client reviews and testimonials. This can help you learn more about product efficacy, private label pricing, formula development, and other important logistical details. This can help you find a supplement developer that offers the ideal balance between expenses and value for the money. Plus, the right manufacturer may even be able to connect you to retail opportunities across the United States or help you get your supplement in local stores.
Your packaging matters.
Even with supplements, potential customers tend to shop with their eyes first. Whether they’re browsing an eCommerce website or shopping at local stores, customers often gravitate towards attractive packaging. So, when you’re choosing your label, you need to determine how much space you devote to different visual components, information, and the ingredients lists. For instance, do you set aside extra space for the formula or your list of non-GMO ingredients at the expense of your brand logo? Or, do you try and prioritize logos and graphics to make it harder to read dose guidelines and side effects?
The best vitamin brands, herbal supplements, and nutritionists often try to create supplement products that find the right balance. A high-quality product should be visibly appealing without sacrificing key information about your custom formulation, quality standards, and suppliers. Many brands depend on QR codes to effectively transmit retailer information to the customer’s phone. This is a great tactic to free up some space on your private label supplement and develop cleaner packaging.
When you’re thinking about packaging, you can also look into biodegradable products and packaging instead of single-use plastics and materials laden with harsh chemicals or pesticides. Since many supplement users are also eco-conscious, this can help attract new buyers and new vendor opportunities.
Follow the market.
While you shouldn’t necessarily chase trends, you should find ways that your brand can identify and analyze them. For example, you can take key insights from market indicators and determine what label designs, flavors, and dosages perform the best. You can also see which quality supplements do and don’t succeed on the market.
With some smarter product decisions and a few market insights, you can create a top-tier supplement that users will love.